I would like to add a link in the item description of this image. In the attached screenshot, you see that my code formatted the *text* with link attributes, but does not work. 

The text "West Bromwich Albion" should take the viewer to https://www.wbatickets.co.uk/en-gb/categories/events

All other HTML in this field have worked.

Is there a way to enable this?

Thanks very much.